The Two-Sided Opportunity

You sit between sellers and buyers. You can charge both sides.

Core Insight

Your 2,700 newsletter subscribers ARE the qualified leads that equipment companies and CDMOs want to reach.

Sellers (Demand-Constrained)

Equipment & CDMOs

They need to actively sell. They need leads + awareness.

  • Bioprocess Equipment $50K–$5M deals
  • CDMO Services $1M–$100M contracts
  • Analytical Instruments $100K–$500K
  • Lab Consumables $50K–$500K/year
←
YOU
→

Buyers (Your Subscribers)

2,700 Decision-Makers

VPs, Directors, Heads of. The people who sign checks.

  • VPs of Manufacturing
  • Directors of BD
  • Heads of Process Development
  • CDMO Decision-Makers
  • Procurement Leads

Subscriber Analysis (Estimated — Need Real Data)

Who are the 2,700?

~40%
Biotech
(Series A–IPO)
~25%
Big Pharma
(Pfizer, Roche, etc.)
~20%
CDMOs/CROs
(Lonza, Catalent)
~15%
Equipment/Vendors
(Thermo, Sartorius)
These are guesses. We need actual data from your subscriber list to know who they are and what they're worth.

→ The 40% Biotechs + 25% Big Pharma = ~1,750 potential buyers for Equipment/CDMO services
→ The 20% CDMOs/CROs + 15% Equipment = ~950 potential advertisers

What You Can Sell

Product To Whom Market Price Your Potential
Lead Gen Services
What you do now		 Equipment, CDMOs $3K–$10K/mo retainer $5K/mo × 5 clients = $25K/mo
Sponsored Newsletter
1x/week placement		 Equipment, CDMOs, SaaS $50–$100 per 1K subs 2,700 × $75 = $200/issue
4x/mo = $800/mo
Dedicated Send
Whole newsletter = their ad		 Equipment Launches, Events $150–$300 per 1K subs 2,700 × $200 = $540/send
Subscriber List Access
Curated Lead Lists		 Equipment, CDMOs $0.50–$2 per lead 500 qualified × $1 = $500/list
LinkedIn Authority
What you already offer		 Equipment Sales Teams $1K–$3K/mo $2K/mo × 3 clients = $6K/mo

Revenue Math (Conservative)

Lead Gen (5 clients × $5K)$25,000/mo
Sponsored Content (4× $200)$800/mo
LinkedIn Authority (3 clients × $2K)$6,000/mo
Dedicated Sends (2× $500)$1,000/mo
TOTAL$32,800/mo

At 10K subscribers: Sponsored = $3K/mo, Dedicated = $2K/send → adds $5K+/mo

Questions We Need Answered (Real Data, Not Opinions)

About Your Subscribers

  1. Can you export your subscriber list with job titles and company names? We need to actually count how many VPs, Directors, etc. Not guess.
  2. What's your open rate? Click rate? This determines what you can charge sponsors. Industry average is 20-25% open, 2-3% click.
  3. How many subscribers came from organic vs. paid vs. referral? Organic subscribers are more engaged and worth more.

About Your Lead Gen Business

  1. How many clients do you have right now? What do they pay per month? Not "typical range" — actual numbers from actual invoices.
  2. How many qualified meetings did you book last month? For which clients? This is your unit economics. Meetings booked ÷ hours spent = your efficiency.
  3. What's your cost to acquire a lead gen client? How did you get your current clients? If it's all referral, that's different than if you're doing outbound for yourself.

About The Market

  1. Name 3 equipment companies you've worked with or pitched. What did they pay or offer to pay? Real company names, real dollar amounts. Not "they typically pay X."
  2. What's the biggest deal your outbound work has influenced? Dollar amount? The $20M and $71M were at previous jobs. What about Science 2 Sales?
  3. Who are your competitors? What do they charge? Other life sciences lead gen agencies. Actual names, actual prices if you know them.
Why these questions matter: You said "a few sponsors" — what does that mean? 1? 3? 10? $100/mo total or $2,000/mo? The difference between a side project and a real business is knowing your actual numbers, not vibes.

Concrete Next Steps

  1. Export subscriber list — count job titles, company types. Know exactly who you have.
  2. Answer the 9 questions above — with real numbers, not estimates.
  3. Build a sponsorship deck — "Reach 2,700 biotech decision-makers" with real open rates.
  4. Bundle offer: Lead Gen + Newsletter Placement + LinkedIn = $8K/mo package instead of selling separately.
  5. Grow to 10K subscribers — at 10K, sponsorship alone becomes $3K+/mo.

The Point

Equipment companies pay $3K–$10K/mo for lead gen.
Your subscriber list IS lead gen.
You can sell the same asset twice: as audience (sponsorship) AND as leads (outreach).